Spread of Online Public Opinion of Animal Epidemic Emergency: A Case Study of the H7N9 Incident Based on Healthcare Data Analytics.

Yanling Li,Xianyi Shen

doi:10.1155/2021/1512742

Yanling Li, Xianyi Shen

Open Access

https://doi.org/10.1155/2021/1512742

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Abstract

Qualitative and quantitative analysis of online public opinion of the H7N9 animal epidemic incident in 2013 were conducted based on social network analysis (SNA) theories, SNA method, and life cycle theories. Trend and features of evolution of online public opinion of animal epidemic emergency were explored and structural characteristics of key nodes in these public opinion spreading networks were identified. The stages of spreading of public opinion of animal epidemics were investigated. This study provides references for the government to cope with online public opinion of animal epidemic emergencies in the future.

Highlights

Animal epidemic emergencies have been a severe issue globally
Life cycle theory, social network analysis (SNA) theory, and SNA method were applied to the study of spreading of online public opinion of animal epidemic emergency
The spreading of online public opinion of animal epidemic emergency was divided into three stages according to the life cycle theory, and the suggestions were provided to the government for the different stages, and the public opinion spreading network of H7N9 animal epidemics was targeted, which was analyzed by using the theory and method of social network. e key nodes in this network were identified and discussed

Summary

Introduction

Animal epidemic emergencies affect the development of national livestock industry and endanger the lives of people. Life cycle theory, social network analysis (SNA) theory, and SNA method were applied to the study of spreading of online public opinion of animal epidemic emergency. The spreading of online public opinion of animal epidemic emergency was divided into three stages according to the life cycle theory, and the suggestions were provided to the government for the different stages, and the public opinion spreading network of H7N9 animal epidemics was targeted, which was analyzed by using the theory and method of social network. The evolution of online public opinion of animal epidemic emergency was revealed to provide theoretical and practical basis for the management of public opinion in such incidents in the future

Online Public Opinion of Animal Epidemic Emergency and SNA

SNA of Spreading of Online Public Opinion of the H7N9 Incident

Findings

Conclusions