Abstract
ABSTRACT Spotlight events have significant political, social, or cultural importance, draw large numbers of visitors, and attract a significant amount of national or international media coverage. These events offer unique opportunities for tourism promotion. This case study examines how Philadelphia used media relations during the 2000 Republican National Convention to manage its issues and image for both national and regional audiences. Through a combination of participant observation, examination of the convention host committee's official documents and reports, and an analysis of media coverage, the author found that the media covered both event management issues and place issues, positioning Philadelphia as an attractive travel destination.
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