Sports diplomacy of the BRICS member countries: resources and opportunities

Abstract

The importance of sports diplomacy, which has been growing in recent years, allows us to consider this direction as an important and effective resource of foreign policy. When the rules and norms of international communication are reconsidered after the start of the Special Military Operation, an objective need to create new platforms and institutions for the presentation of our country has been emerged. The most promising in this series are the BRICS structures. Based on the analysis, it was concluded that the resources and capabilities of the BRICS member countries make it possible to create alternative international sports grounds.