Abstract
Relevance. This study presents the results of a sociological study of young people dedicated to awareness of the sporting achievements of their native land. This indicator is a component of youth sports culture. Sport is an integral part of folk culture, traditional sport unites society. Sports competitions contribute to the awareness of one's ethnic, cultural identity and the formation of a sense of community within the community. The purpose of the study. Assessment of the level of awareness of young people about athletes and coaches of the Republic of Bashkortostan and determination of the most preferred means of promoting sports achievements of Bashkiria. Methods and organization of research. Anonymous survey of students of Bashkir Institute of Physical Culture, Bashkir State Pedagogical University named after M. Akmulla and College of Bashkir State Pedagogical University named after M. Akmulla, allowing to determine the level of awareness about athletes and preferred means of propaganda. The total number of respondents is 193. Bashkir Institute of Physical Culture (BIFK) is the only specialized higher educational institution in the republic in the field of physical culture and sports. The Institute held events that allowed to assess the level of knowledge of participants about athletes of Bashkiria: the republican project "Route of Success" (participants - schoolchildren of the Republic of Belarus, 86 people, 2021), the republican competition "Route of sports glory" (among 352 participants, only 28 people completed the task on the athlete /coach, 2022), online promotion on the VK community page "Sports Pride of Bashkiria" (350 subscribers). Conclusions. The conducted research showed a low level of awareness among young people about athletes and coaches of their native land. This determines the relevance of projects aimed at preserving and popularizing sports achievements of Bashkiria, including information about athletes and coaches of the republic.
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