Abstract
In a 2015 article, Forbes magazine estimated that the sports industry in North America would reach US$73.5 billion by 2019. In a 2016 report for the Confederation of Indian Industry, the consulting company KPMG projected the global sports market, comprising events, training, infrastructure, and manufacturing and retail of sporting goods, at US$600?700 billion. It is indisputable: sports are a multibillion-dollar industry across the globe.
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