Sport Tourists’ Preferred Event Attributes and Motives: A Case of Sepak Takraw, Malaysia

Abstract

This study investigates differences in motives, event attributes, and information sources, which influenced sport tourists’ decision and attendance at the Sepak Takraw event in Malaysia. Data were collected from 224 domestic sports tourists and 92 foreign sports tourists. Findings show that domestic and foreign sports tourists significantly differed in their motives and preferred event attributes. Domestic sports tourists indicate using mass communication items in their decision making to attend the event. Social networking was the most important information source for foreign sports tourists. Practical implications for local sports tourism marketers within small-scale sports events in Malaysia are discussed.