Sport Tourism di Pantai Lovina Singaraja Bali

Abstract

Buleleng Regency is one of the areas in Bali Province that has various tourist objects. One of the famous tourism activities is the recreational sport of snorkeling at Lovina Beach which is able to attract many tourists. However, the development of tourism in Buleleng Regency is not as fast as compared to other regions which causes the number of visitors to Lovina Beach is relatively small. The purpose of this study was to determine tourist’s perceptions of the recreation sport of snorkeling as an attraction for foreign tourist at the Lovina Beach tourist attraction, Buleleng Regency, Singaraja Bali. The type of research used is qualitative descriptive study. The population in this study were all tourist’s from Lovina Beach with a sample of 20 people taken using a purposive sampling technique. Data collected from direct interviews with informans and analyzed using descriptive analys techniques. The results showed that tourist’s perceptions of snorkeling recreational sport as an attraction for foreign tourist at Lovina beach seen from the accessibility of Lovina Beach was quite good. The relatively few visitors to Lovina Beach causes tourists to feel comfortable traveling on lovina Beach. In addition, Lovina Beach has underwater beauty that can be enjoyed through snorkeling and dolphin’s attraction that can be witnessed in the morning. The ticket price offered are also quite affordable. Based on the results of the study, it can be concluded that the relatively small number of visitors and calm waves are an attraction for tourists to snorkel at Lovina Beach. In addition, the ease accessibility and underwater beauty of Lovina Beach also encourages tourists to choose Lovina Beach as a tourist destination. The recommendation obtained in this study are to increase the number of facilities and infrastructure to support snorkeling and activities and to improve the quality of service for snorkeling facilitators.