Sport tourism and peace: crossing the contested wall

Abstract

Peace through tourism focuses on the place of tourism in promoting peaceful relations in positive multidimensional terms. Sport events are associated to tourism in that such events provide tourists with the opportunity to engage in friendly competition and social proximity brings local sport people, teams and communities in contact with societies from around the world. The main study aim is to examine and analyze how, why, under what circumstances, and to what extent a cross border sport tourism event can contribute to the promotion of a message of peace between Israelis and Palestinians in the Holy Land. The case study examines the Bethlehem to Jerusalem Peace Run in which participants were Catholic Italian pilgrims, Israelis and Palestinians. The qualitative methodology includes several forms of mixed data collection: participant observation; content analysis of media documents, and in depth interviews based on a grounded theory approach. The in-depth interview questions to the organizers focused on understanding the challenges and implications of organizing the event, and the extent to which it was important and successful, in their estimation. Participants were asked about their feelings during the event and their estimation of its importance and success. In light of the study findings, a typological model was constructed of tourism-sport-peace relations against a background of conflicts and confrontations. The model illustrates that the elements are interrelated and encourage peace-promotion aspects in three dimensions: at the decision-making and governmental level in the organizational dimension; at the level of people’s feelings in the field in the social dimension; and in the positive media image that emerges in the media dimension, promoting positive coverage and a positive image. These insights and the proposed model should be considered for implementation in other areas of the world suffering from closed and hostile borders.