Abstract
This essay takes a closer look at what meaning the use of sports media has for the integration of German residents with a Turkish migration background. In a first step, the integrative potentials of the broadcast sports are discussed through theoretical considerations. Then, the selected empirical results of a survey of people with Turkish migration backgrounds, being the largest immigration group in Germany, are presented. This data offers first indications concerning the question of the extent to which sports media content may be particularly appropriate as a way of contributing to the successful integration of people from migration backgrounds. The results attained show that sports media content must be taken seriously as a relevant phenomenon for integration processes.
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