Abstract

Today's world moves at breakneck speed in a so-called timeless culture where occupations and professional obligations are becoming increasingly broad and complex. Sports management is no different, requiring sports managers to acquire a diverse set of duties and skills, significantly expanding their competencies. The purpose of this study is to provide third-year sports management undergraduates at the Universidade Autonoma de Lisboa with the opportunity to reflect on the theme "A look at the sports manager in the current professional context" through sustained practices based on a set of variables relating to: the sports manager; organizational management; sports manager skills; and future challenges. According to the sociodemographic analysis, pupils had generalized thinking depending on age, gender, household, geographical closeness to Lisbon's metropolitan center, and nationality. We employed a quantitative, descriptive methodology. When confronted with the study factor "Challenges," which significantly influenced the student’s perception of this issue, the results revealed a generalized opinion among the students under study regarding "A look at the sports manager in the current professional context".

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