Abstract
Recent concentration on the importance of television has resulted in a decline in considering newspaper coverage of sport. A focus on the news pages is of particular interest, for here the general image of a sport is more likely to be constructed than by reports in the sports pages, which serve the interest of the committed enthusiast. Sixteen national and local newspapers were studied for one year. The analysis moves from the provision of some basic information (that is, how much coverage do various sports receive in the news pages?) to a consideration of the use of log-linear modelling and correspondence analysis as more appropriate ways of presenting the data.
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