Sport and society in Italy today

Abstract

Summary In ‘Itinerary’ Patrick McCarthy provides an introduction to the four articles that examine the connections between sport, politics, business and contemporary culture in Italy. Noting that mass participation in sport has been closely related to modernization, McCarthy argues that the forms of contemporary mass sport reflect the particular cultural, political and economic conditions of each European society. In Italy these made soccer and cycling the most popular mass sports by 1945. Patrizia Dogliani’s article ‘Sport and Fascism’ examines the development of mass sport in Italy from the late nineteenth century, showing the critical role played by the Fascist regime, which rapidly expanded public sports facilities while the language of politics and combat permeated the vocabulary of sport in Italy in the 1920s and 1930s. Initially the emphasis was on international competition as a symbol of national virility, but following the success of Germany and the USA in the 1936 Olympics the regime’s search for consensus placed new emphasis on recreational aspects. The institutional and administrative organization of sport established in the 1930s remained in place in Italy, however, until more recendy. In ‘Itinerary 2’ McCarthy examines the roles of the boxer Carnera from Friuli and the racing driver Tazio Nuvolari as sporting heroes of Mussolini’s Italy and in ‘Itinerary 3’ shows how the struggles between Catholic Italy and Communist Italy were personified in the rivalry between the cyclists Gino Bartali and Fausto Coppi in the post-war period. In ‘Itinerary 4’ he asks why soccer had by the 1970s overtaken cycling as Italy’s most popular sport. That theme is examined in greater detail by Nicola Porro and Pippa Russo, whose article reconstructs the ‘hybridization of sport, mass media and politics’ in Italy in the 1990s. Its central focus is Silvio Berlusconi, the self-made media tycoon who founded Fininvest in the 1970s, acquired AC Milan in 1986, and by 1994 controlled a media empire that enabled him to found a new political party (Forza Italia) and become Italy’s Prime Minister albeit for less than a year. Porro and Russo examine the ways in which Berlusconi’s roles in the world of the media and professional soccer have changed both Italian politics and Italian sport. In ‘Itinerary 5’ McCarthy sets the example of Berlusconi in the context of the integration of soccer and mass media, the commercialization and politicization of sport at a global level in the last decade. These issues are developed in greater detail in Emanuela Poli’s article, ‘The revolution in the televised soccer market’, which emphasizes the critical role that has been played by soccer and soccer clubs in the development of the new media empires based on digital pay-per-view TV and the sale of sporting events in the 1990s. This has left control of the sport (in terms of who can watch and when) in the hands of major international communications moguls like Berlusconi and Rupert Murdoch. ‘Itinerary 6’ links the fragmentation of collective myths like the national soccer championships to the decline of the nation state, and surveys the situation of other sports in Italy (the Americas Cup, skiing, rugby football. Formula 1 motor racing and the gymnasium). The latter is the subject of the final article by Roberta Sassatelli on ‘The commercialization of discipline: keep-fit culture and its values’ which explores the social and cultural meanings attached to the growing vogue for fitness clubs and the shaping of the ideal body in contemporary Italy.