Abstract
The article identifis and describes the way in which the concept of corporate social responsibility is implemented in the group of selected IT sector entities applied in response to conditions of the environment of functioning. It is perceived through the prism of management of partners’ knowledge in the eco-system of relationships of sample enterprises, IT sector leaders and their cooperants, including customers The problem gained special signifiance in the dynamic environment of functioning of enterprises, determined by social changes (according to the paradigm of the so-called decent society, intergenerational ethics and share consumption), economic changes (economics of moderation, deconsumption as the response to excessive consumerism) and environmental changes (ecologisation and eco-effectiveness in opposition to “exploitation of resources without limits”).
Highlights
Identifying, in a way, corporate business responsibility, with self-eco-development, respecting and promoting the principles of the concept of social good in a long-term perspective, when economic and environmental effectiveness of ventures, and sustainable development is taken into consideration, the way the concept is implemented by IT sector enterprises characterised by innovativeness resulting from the nature of the sector ought to be focused on
The way in which the concept of corporate business responsibility is implemented by studied enterprises has a dual nature because of its business and social dimension that is accompanied by knowledge diffusion
The notion of sustainable development in business environment is often approached as a synonym for behaviours associated with success and innovativeness1, often of eco-friendly nature in relationships with various groups of stakeholders in the process of formation of values in IT environment
Summary
Identifying, in a way, corporate business responsibility, with self-eco-development, respecting and promoting the principles of the concept of social good in a long-term (strategic) perspective, when economic and environmental effectiveness of ventures, and sustainable development is taken into consideration, the way the concept is implemented by IT sector enterprises characterised by innovativeness resulting from the nature of the sector ought to be focused on. Functioning in network relationships with a predominant position of the promoter/leader of the studied sector and the manager of key resources in the relationships, global organisations of systemic IT products, provide partners with network tools for application and support for corporate social responsibility. They establish their position on the basis of eco-values created in partnership relations. Of corporate business responsibility is implemented by studied enterprises has a dual nature because of its business and social dimension that is accompanied by knowledge diffusion.
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