Abstract
PurposeThe purpose of this paper is to investigate the relation of spirituality and creativity in business context.Design/methodology/approachThe paper presents practical examples of spiritual-based creative business models in different faith traditions (Hinduism, Christianity and Anthroposophy).FindingsSpirituality and a deep sense of connectedness are essential to enhance creativity and care in business. Spirituality creates free space and openness to allow the future to emerge organically. It creates a distance between the self and the pressures of the market and the routines of business and daily life. This distance is a necessary condition for developing creative, ethical and responsible solutions to the complex challenges around us.Originality/valueSpiritually inspired creative business models overcome the instrumental rationality and materialistic orientation of today’s business management which produces large scale ecological, social and ethical “ills.” The paper shows that alternative business management practices need a spiritual foundation to be more creative and caring.
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