Abstract
AbstractThe purpose of this study was to evaluate the economic value of various functions of pilgrimage sites in the modern ere as pilgrimage became popular. To survey was conducted with pilgrims and tourists visiting the Solmoe Shrine, the birth place of Father Andrew Kim, the first ordained priest of Korea, and is located in Dangjin City, South Korea. Conservative evaluation method based on real setting scenarios 2, willingness‐to‐pay (WTP) for preservation value of Solmoe Shrine was estimated at KRW141,366 ($105) a year per household or approximately KRW2.95 trillion ($2.188 billion) depending on WTP truncated mean. According to the results of the study, the psychological variables that influence the willingness to pay were the restorative experience and spiritual well‐being. These results can be seen that in the modern era, pilgrimage is greatly linked not only to religious purposes but also to personal health.
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