Abstract

This article explores perceptions of the market in South and West Africa and in the West, undertaking a comparative study of the occult aspects ascribed to it. This illuminates certain long-standing and contemporary forms of folklore: from specific South and West African mystical beliefs and practices to various present-day magicalities in certain regions in Africa and Western free-market capitalist societies. Moreover, certain African and Western concepts of the market resemble folk ideas: traditional folkloric notions held by particular groups, underpinning their perceptions, practices, and worldviews.

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