Abstract
Digital and information technologies have drastically changed the way how people work, interact professionally and socially and spend their leisure time. Scientific research is not exempt from these changes: the free and rapid flow of information, ideas and documents will both require and foster new habits of collaboration among researchers, stimulate economic activities and even improve public dialogue on science (http://royalsociety.org/policy/projects/science-public-enterprise/report/). “A growing body of evidence suggests that public visibility and constructive conversation on social media networks can be beneficial for scientists, impacting research in a number of key ways,” wrote computational biologist Holly Bik and marine biologist Miriam Goldstein [1]. The digital revolution could herald a new era of “open science” where scientists freely and easily share published work, experimental data, ideas and opinions and mutually benefit from the open and collaborative realm that is emerging in the digital age. Yet, not all is brave in the new digital world and scientists seem to be rather reluctant to engage in what the web 2.0 has to offer in terms of exchanging ideas. Most scientists use social media for two main reasons: networking with other researchers and for public visibility (Fig 1). “Scientists need to be engaged in new media platforms because everyone else is already talking about their thoughts and feelings, having discussions about things they care about, and generally—as the name implies—being social,” commented marine biologist and blogger Christie Wilcox [2]. Beyond making research more visible to funders or policymakers, social media may also help to build dialogue and constructive conversation with the general public, in particularly about sensitive topics, such as stem cell research or genetically modified food. “[W]e have to make a concentrated effort to get involved in the public discussion about science. We have to be approachable and available to talk …
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