Speech methods of representation of scientific knowledge as a tool for increasing reader interest to popular science texts (based on the material of online versions of journals)

Yana Kosyakova,D Rudoy,A Olshevskaya,N Ugrekhelidze

doi:10.1051/e3sconf/202127311029

Yana Kosyakova, D Rudoy + Show 2 more

Open Access

https://doi.org/10.1051/e3sconf/202127311029

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Abstract

The purpose of this work is to: 1) identify, study and analyze speech methods of updating scientific knowledge as a tool for influencing the reader's consciousness; 2) identify potential criteria for increasing the audience's interest in the presented scientific knowledge in the aspect of popular science discourse on the example of popular science articles from selected journals for analysis; 3) describe the influencing potential of these speech methods of presenting knowledge to the addressee. Methodology. The influencing potential of media sources that increase the interest of the readership is revealed through a series of studies describing the factors and methods of popularizing scientific knowledge in modern media on the basis of intersecting discourses (social-political, pedagogical, medical, etc.). The research is also based on the method of continuous sampling in the selection of practical material, the method of quantitative and qualitative analysis. The article substantiates the most effective and frequent speech patterns.

Highlights

In the era of information technology and the Internet, the share of "screen consumption" has increased significantly
The study shows that the speech techniques "prepared reader, reader-specialist" and "reader-intellectual" were represented as much as possible in the magazines "Quantum" and "Machines and Mechanisms", which is quite comparable with the respondents ' high assessment of such an indicator as the informative content/ knowledge intensity of the proposed material, which is due to the stylistics of the presented text: the presence of terms and complex syntactic constructions
The tactics of attracting attention, or "focus of attention of the addressee" are more clearly presented in the magazines "Machines and mechanisms "and" Dilettante", which corresponds to the evaluated criterion – the presence of a lead paragraph and the use of the" hook " technique in the lead paragraph

Summary

Introduction

In the era of information technology and the Internet, the share of "screen consumption" has increased significantly. There was a need to review the verbal ways of presenting information, in particular scientific facts, and consider them as a tool to increase the reader's interest in scientific knowledge within the framework of popular science discourse. This fact largely determines the solution of a number of key issues within the framework of the linguodidactic direction, such as: the quality of reading, understanding of the text, creating an attractive text for a wide consumer audience.

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