Abstract

The linguistic research on the ethnocultural features of the Tatars' verbal behavior is important in modern linguistic science. The study of the communicative behavior of the Tatar ethnic culture enables to review the subject of the ethnos' communicative culture in the modern context. This work is aimed at studying the communicative behavior in the linguistic culture of Tatars. The study was conducted on the basis of phraseological and paremiological units of Tatar language. The research used descriptive and stylistic methods. Linguo-cultural and cognitive-linguistic sides of the study of paremiological and phraseological units also form the methodological basis of the study. Paremiological and phraseological units show one's attitude to speech culture, as well as peculiarities and principles of speech behavior and the value of a word. The communication standards, the ability to choose the words carefully and to conduct a conversation, the communication strategies are considered to be significant communicative categories of Tatar culture of communication. Politeness, modesty, prudence, frankness, sincerity and respect represent the communicative ideals of Tatar people. Contradictions, quarrels, arguments, gossips and lies are considered to represent negative categories of linguistic behavior for both the speaker and the listener, invoking negative feelings. Proverbs, sayings and idioms praise the truth, not the lies, briefness, contrary to loquacity, actions, not the empty words, silence and listening instead of talking. Tatar proverbs and idioms concerning verbal behavior express Tatar typical communication models, developing for centuries.

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