Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain

Abstract

The management of B2B interactions and the manifestation of their negative side effects can be influenced by new technologies such as artificial intelligence (AI), blockchain, and big data analytics. Additionally, despite numerous advancements in the study of the dark side of B2B connections, there have recently been questions expressed about the stream's under theorization and the fact that the focus has been on the manifestations of the dark side rather than its underlying mechanisms. In order to address these issues, the study looks at how the advent of new technologies has the potential to alter B2B interactions and result in the appearance of negative side effects through mechanisms that have not yet been investigated or understood. Through this procedure, the authors also show how theories like social dominance, organisational inertia, organisational information processing, and role theory—which have been largely ignored in this literature—can offer fresh perspectives when examining the negative aspects of B2B relationships.