Abstract
Based on the analysis of comics, the history of comics, and their perception by the mass audience as a modern media text, the characteristics of individual elements of comics have been systematized. The regularities inherent in comics as visual narratives of various sociocultural parts of the world, as well as the aspects that form modern Ukrainian comics, have been considered. The characteristics of the comic as an object of graphic design have been determined: the features of artistic and compositional design solutions in different world regions have been systematized; leading trends in the development of specific types of comics in the USA, Europe, Asia, and Ukraine have been identified.
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