Abstract
The article argues the specifics of modern multinational companies, their global economic coverage and serious challenges. Particular attention is paid to the structure of transnational companies (especially international transport companies), as it is very difficult to manage them, because geographically, sometimes being on different continents, they are inevitably, on the one hand, must maintain their recognizability - brand, products, and on the other hand - to meet the specifics of the country where the branch of the company, consumer demands, cultural peculiarities, perhaps even a completely different way of the environment.
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