Specifics of functioning of headlines in regional media (on the example of the newspaper «Podolianyn»)

Abstract

The article testifies to the degree of bias of the rating regional Internet media of the Volyn region such as «VolynPost» and «Volynski Novyny» in terms of coverage of events in the political life of the Ukrainian and international levels: the activities of deputies, the war in Donbass, international terrorism, The Second Karabakh War, the explosion in Beirut, The War in Afghanistan and the like. It was found that national events are covered through the prism of the ideology by the political party of the owner of the media, with elements of using black PR technologies about the activities of opposition communities. International information, as a rule, is reprinted from other media with reference to highquality and balanced expertise. Despite the official ranking data, «Volynski Novyny» agency publishes political information better.