Abstract
Promotion is, except product/service, price and distribution channels, one of the basic instruments of marketing mix. Significance of promotion specially finds expression in tourism where, in process of mass communication, between supply and demand information are exchanged which should encouraged sale of touristic products and services. All promotional activities in tourism are interconnected and as such represent promotional, or communication mix. By touristic promotion should be achieved certain aims of business in tourism and for that is necessary to define and appropriate promotional strategy. Also, for realization of promotional activities in tourism is necessary certain funding, such as adequate executors of these activities.
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