Abstract
Research is devoted to the analysis of economic diversity of global actors and the process investigation of rethinking social change and social movements in favor of alternative model of global society. The purpose of the research is to analyze alterglobal movements aimed at economic valorization of diversity and elaboration conclusions on the implementation alterglobal model of the world economy. The object of research is the alternative model of world economy development. An evaluation of conflicting relations of the alterglobalization and neoliberal ideology is carried in terms of market self-regulation. The influence of neoliberal ideology on actors is determined; the deprivation of world general alternatives is defined by the global system promotion of market management and government intervention. The process of rethinking social change and social movements is studied particularly in the matter of calling the existing forms of activity; concepts of changes associated with large movements of industrial society. Participation of alterglobal movement is identified in the fight against offshore relocation, economic inequality and social justice. An analysis of valorization of economic diversity is conducted as one of the defining values of alterglobal movement in the aspects of identity, convergence, relevance and alternativeness. The conclusions on the specification and verification of alterglobalization understanding are formulated.
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