Abstract
Associations of professional archivists in North America have been promoting archives, while other professional societies, such as those representing lawyers, engineers, and doctors, have been almost exclusively engaged in promoting their professions. Archives, however, need a higher profile before the archival profession can gain recognition. Canadian archival associations have created Web pages with resources, conferences, displays, and radio shows, and have developed the successful Quebec Declaration on Archives. The Society of American Archivists has promoted Archives Month. Individual archives in both countries have experimented with Web 2.0 in presenting their archives. All of these promotional efforts have been modestly successful, but at least the battle for recognition that archivists must promote archives and archivists has been won.
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