Spatiotemporal characteristics and influencing factors of network attention to resort hotels in China

Abstract

An increasing number of people are gathering travel information online prior to their trips as a result of the Internet's rapid expansion. The amount of network attention receives can indicate how many people are looking for something. The orderly development of Chinese resort hotels can be guided by research on the spatiotemporal characteristics of their network attention. Using Chinese resort hotels as the study subject, everyday information about resort hotels in 31 Chinese provinces was gathered via the Baidu Index platform between 2018 and 2022, and mathematical statistics and other methods were used to study the spatiotemporal distribution characteristics and influence of Chinese resort hotels network attention. Findings reveal that, from 2018 to 2022, network attention to resort hotels across the country fluctuated significantly across seasons, and there was a “precursor effect” reaction before the week of network attention. Moreover, the spatial distribution of network attention to Chinese resort hotels was uneven, showing an overall trend of “east–central–west” decline. Level of economic development, degree of network development, leisure time, and population size are the main factors affecting the spatiotemporal distribution of Chinese resort hotels network attention.