Abstract
I trace the impact of digital economy on the cultural production on Runet by examining the Russian online gaming industry and focusing on a massively multiplayer online role playing game, Allods Online. I explore the game as a new form of cultural commemoration that goes beyond established discourses of nostalgia, war and trauma. I utilise Henry Lefebvre's concept of the production of space in my examination of the ludic environment of Allods Online as an ideological space. I call for a renegotiation of the Russian mediascape in its post-broadcast phase for it to include new ludic spaces of production of cultural symbols.
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