Abstract
The present research aims to provide new insights into e-commerce patterns. The study investigates the correlations between variables related to demographics, residence and online food and beverage purchasing habits. Data was acquired through the administration of an online questionnaire in 2022. The results helped identify the location of the city most affected by the analyzed phenomenon. The novelty of the research focused on the analyzed area of island type characterized by the strong food and wine traditions and the need to want to analyze what possible effects the growth in demand for e-grocery may have on certain parts of the city. The results laid the foundations for more profound studies on demand for e-grocery relative to an island context. Moreover, the findings make it possible to investigate in subsequent steps different types of correlations between socio-demographic and spatial variables connected to the dislocation of homes and the main poles of attraction for the purchase of physical and virtual food and drink markets.
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