Abstract
I employ the experience of COVID-19 to rethink the imperatives of spatial and temporal distances for the organziation of value-creating activities globally. I advance a broad conceptualization of distance as representing separation in both space and time, and posit that these represent different kinds of separation and hence require corresponding theoretical attention. I delineate the intrisic qualities of spatial and temporal distances and show that the consideration of both distance dimensions changes major tenets of international business theory and modifies common predictions regarding the patterns of international business activity. I suggest that the ways firms configure their value-creating activities over space and time would shape of the new normal they chart for themselves in the post COVID-19 era and have critical implications for economies and societies.
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