Abstract

ABSTRACT The purpose of this study is to provide insight into the outbound Spanish package travel market through an analysis of tourist attractions and spatial patterns that characterize package tourism. A content analysis of Spanish tour operator brochures offering China as one of their destinations found that Spanish operators offer a selection of internationalized and popular tourist attractions that portray a very basic pattern of spatial nodes, organized according to four levels of importance. The simplicity of the spatial pattern of the Spanish operator tours of China and the limited number of tourist attractions that they offer suggest that the Spanish outbound tourism market to China is still at the involvement–development stage. However, Chinese state-control over tourism development has played a critical role in the inbound pattern of visits. As the Spanish tourism market matures, the result will become more diversified spatially, and the range of tourist attractions will be extended, rather than just being restricted to the most well-known attractions.

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