Spanish-language print media in the USA: A social semiotic analysis of ideological representations in photojournalism

Abstract

ABSTRACTAlthough Spanish-language media in the USA have grown rapidly since the turn of the century, little scholarship has been dedicated to the semiotic characteristics of these media. This study examines the visual representation of ideologies in 15 news photographs published in Spanish-language print media in the Midwest of the USA with the goals of understanding how ideologies are expressed visually in a culture that has received little treatment in the previous literature and of determining the potential for these photographs to challenge the negative semiotic treatment of Latin@ immigrants in the USA. Following a critical social semiotic approach, the analysis demonstrates how ideologies pattern around the inclusion and exclusion of Latin@s. These ideologies challenge and perpetuate the hegemonic structure, respectively, and as such, indicate the potential for local Spanish-language print media to challenge the negative semiotic representation of Latin@s in the USA while pointing to the need for future research of minoritized media using the social semiotics framework.