Abstract
The core competitiveness of an enterprise refers to the unique capabilities and resources of an enterprise that stand out in the market and surpass its competitors. This competitiveness is a key factor for the long-term survival and development of enterprises. Business leaders need to carefully analyze and develop the company's core competencies to ensure that the company has a lasting competitive advantage in the market. This paper deeply discusses the core competitiveness of Space X, including product innovation, competitors and differentiated competition, business space, innovation strategy, network effect, and positive feedback loop. The SWOT analysis of SpaceX reveals its strengths in brand reach and technological innovation but also highlights some challenges, such as the lack of products for everyday users. The company's innovative strategies, including reusable rocket launches and Starlink satellite networks, make it a leader in the private space industry. SpaceX The vision for the future transcends commercial space activities to explore and colonize multiple planets, demonstrating its commitment to a sustainable space civilization.
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