Abstract

ABSTRACTThis paper investigates the linguistic landscape (LL) signs of an “urban village” inhabited by rural–urban migrant workers in suburban Beijing. Migrant workers have moved to urban centers for low-skill low-income jobs on a massive scale over past decades as China has undergone rapid economic changes. Some of them start to invest their time and energy in building a new workers’ community and in constructing urban workers’ identities through linguistic and semiotic practices. Producing and displaying LL signage is part of this identity construction process. In this study, I present three examples to analyze the relationship between space, LL signs and identity construction. Ethnography allows me not only to observe the LL signs as semiotic resources but also to approach the authors and the audience and to find out their uptake of the signs. The results show that the LL signs shape social meanings of the space and the space in turn is agentive in constructing its inhabitants’ identities.

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