Abstract

This paper uses content analysis and interviews to produce case studies of Fairchild Group’s Talentvision (Mandarin) and two local current-affairs talk show programs in Mandarin. Based on the concept of geo-ethnic media and multicultural communication infrastructure model, the paper argues that geo-ethnic media can be a powerful means to promote civic virtues in a large, pluralistic modern society and to help new immigrants transform their “formal” citizenship into a “substantive” citizenship. The geo-ethnic media also provides a transnational supplement to the mainstream public sphere, which allows a sub-national ethnic community to maintain its cultural identity. The paper concludes that further efforts should be made to foster communication and interaction between the mainstream media and the diverse world of ethnic media in Canada.

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