Abstract
Statement of the problem. The concept of "conceptual creativity space" lying at the heart of architectural design is examined, which combines important theoretical components for variant development and the formation of the main idea of a project.Results.Within the framework of the theoretical and methodological foundations of the process of architectural design, the model "Energy Frame of Design Creativity" is presented. For the creative development of the artistic and emotional component of the idea at the stage of creative search, the model "Space of conceptual creativity" is set forth.Conclusions. The article looks at the theoretical aspects necessary for the integrated development of the architectural idea of a project at the stage of creative search for use in educational architectural design.
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