Abstract
This paper explores the relationship among shop size (space allocation), tenant type (tenant placement) and locations of shop in a shopping mall. In contrast with previous studies, this paper tests the hypotheses empirically by means of regression models, in the context of high-rise shopping malls. The results show that bigger shops and tenants of nonimpulse trades are more likely to be found at upper floors. The findings have strong practical implications for shopping mall design, and for space allocation and tenant placement strategies at shopping malls to maximise their profits.
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