Abstract
ABSTRACTSouvenir shopping is an integral component of one’s travel experience, and may represent a significant proportion of overall travel expenditure. The aim of this study is to examine the relationships between travel motivations, souvenir shopping, and travel experience; specifically, how travel motivations affect souvenir shopping, and how souvenir shopping influences travel experience. A conceptual model is presented to describe their interrelationships, which explains the role of souvenir shopping in tourism management. Based on a survey of Chinese tourists in Macau, travel motivations are found to correlate with souvenir shopping and their perceived importance. However, the data failed to confirm a relationship between souvenir shopping and travel experience. Future research directions and managerial implications are provided.
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