Abstract
The purpose of this research was to critically examine beauty ideals, specifically those related to race and racial hierarchies, with a focus on fashion magazines published in South Korea targeting South Korean women. We used the content analysis method to examine Céci magazine from 2013 to 2017. This magazine is highly popular, widely circulated in South Korea, and produced by a South Korean publisher. Each individual pictured in the magazine was coded into four categories: race, skin color, hair color, and facial characteristics. Descriptive statistics and Pearson’s chi-square were used to analyze the data. Overall, the magazines featured more Asian than White individuals, yet Asians conformed to significantly more White than Asian beauty ideals as well as other beauty ideals that are mostly unnatural to Asian women.
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