SOURCES OF SEARCHING STAFF ON THE UKRAINIAN IT-MARKET

Abstract

The article shows the relevance of the development of information technology in Ukraine. The purpose of the article is to find the most effective sources of search for personnel of different skills in the field of information technology in order to meet the needs of IT companies and the growth of this field in the foreign economic activity of the country as a factor of overall growth of the Ukrainian economy. The sources and ways of finding personnel in the IT sphere were analyzed. It is found that the most effective sources of search for IT professionals are job search sites; social networks; Freelancer sites; recruitment agencies. Marketing research has been conducted on websites and social networks to search for IT personnel, and the best sources for finding future candidates have been selected and analyzed. In the course of the marketing research, the work with the candidates for the position took place in three stages and lasted for 5 weeks. The results were obtained as a function of the search results of the required specialist from the initial number of potential candidates interested in obtaining the relevant position. The terms of the search of personnel in different social networks are defined. Comparisons were made between major search platforms for different specialists in terms of search duration and job closure rate. The probability of finding the right candidates from different job search sources is analyzed. The relationship between the specifics of the work to be done and the source of the search for IT specialists is established. To perform one-off projects, the most effective way to find IT personnel is to find freelance professionals on relevant websites. It is justified that in order to find a highly qualified candidate, the method of headhunting is most suitable, where the HR manager independently searches and closes the corresponding vacancy. The most effective sites for this are Linkedin, Facebook and Twitter.