Abstract
Abstract Advertising and marketing as fields of scholarship depend to a large extent on major scholarly publications for the exchange of ideas and research. The authors have examined six publications in the fields of advertising, marketing, and public relations in order to determine the major sources of new ideas in these fields.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
