Abstract
Content analysis of ABC, CBS, and NBC evening news programs during the first years of the presidencies of Ronald Reagan (1981), Bill Clinton (1993), and George W. Bush (2001) revealed a heavy focus on the executive branch rather than the legislative and judicial branches. The negative tone of network news coverage was very similar across the three presidents and their administrations. Coverage of presidents in their first year in office consistently was far more substantial than campaign coverage of presidential candidates, where issues of the campaign “horse race” trump matters of substance. Network news coverage of George W. Bush after the 2001 attacks was more positive in tone when compared to coverage before September 11, even though the amount of coverage of Bush personally fell after the attacks. Network news coverage of the rest of the Bush administration increased after September 11, but it turned more negative in tone during the final months of 2001.
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