Abstract
This research examines the prevalent problem of political influence on social media platforms, its ramifications, and prospective reactions from Generation Z. Through an analysis of manipulation theories in the context of the digital era, including cognitive, emotional, and behavioral strategies, this study provides insights into the swift propagation of misinformation and the influence of algorithmic personalisation. This study conducts a comprehensive examination of relevant scholarly literature, with a particular focus on the impact of political misinformation on democratic processes. The subsequent analysis delves into the likely responses of Generation Z towards social media regulation, taking into account their inclination towards endorsing measures aimed at countering manipulation, while also expressing apprehensions over privacy and freedom of expression. This study highlights the significance of well-informed policy formulation in order to effectively tackle manipulation, while also taking into account the viewpoints of the younger demographic.
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