Abstract

This chapter presents a case study of musical stardom in Indian cinema. It traces the historical formation of Indian film industries’ masterful use of song as a distinct vehicle to deploy stardom and introduces star-song performative spaces as a site for star-making and star consumption. It argues that film song in Indian cinema since 2000 has begun to fulfil specific functions of entertainment in mapping masculinities and femininities through the visual realisation of song, while reaching out for diverse national and global audiences across digital platforms.

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