Abstract
According to Baudrillard who states that the introduction of ready-made objects to art that started with Duchamp andcontinued with Andy Warhol, the result of the summation of reality and art is nothing from this point on. The reason is thatall the scientific, philosophical and socio-economic fields have been experienced, explored or defined, thanks to Modernity.According to Baudrillard, the reality has changed and turned into a reality simulation, namely a hologram. It is thistransformation that made Baudrillard say ‘God is not dead, he has become hyper-real’ in response to Nietzsche’s ‘God isdead’ discourse. Kevin Robins, who states that the deference of the object by image, the rejection of the object is apostmodern discourse, suggests that this expresses a meaningful disengagement from modernist aesthetics, whichcorresponds to the age of mechanical production.Keywords: Digitalisation, reality, hyper-reality, image, hologram, post-1990s.
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