Abstract
Academic social scientists and professional practitioners could increase the effectiveness of their undertakings to advance positive change toward solving social and organizational problems by more effectively combining their efforts. Historically, both realms have used reductionist techniques and methodologies that are unsuited for understanding and solving problems in social and organizational systems. Their efforts could be significantly enhanced by using a grounded theory/grounded action approach. Grounded theory/grounded action is designed to generate explanations directly from data that provide a theoretical foothold for effecting optimal and sustainable change in social and organizational systems.
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