Abstract
Meaning exists on various levels, among them what is based upon knowledge and bound by linguistic and social consensus. Creativity can be achieved by a departure from normal usage through one of the following means: transferring a word into a fresh context, e.g. metaphorical usage; transferring sentence structure into a fresh context, e.g. making an indicative sentence express an imperative; relaxing the rules of meaning – the rules of inflection, morphology, usage of particles, sentence order and structure. The article employs numerous verses of the Qur'an to explain how departure from normal usage achieves excellence in the language and style of the text of the Qur'an.
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