Abstract
The report explores the problems and peculiarities associated with the digital presentation of folklore festival heritage as a form of living heritage. The festival heritage in the Bulgarian lands is rich and varied in part due to our crossroads. Particular attention is paid to problematic issues and contradictions regarding the resources of cultural heritage and memory. In recent years, the preservation of the folklore heritage has become increasingly important and a multifaceted festival culture is being presented. The development of modern technology is a strong factor in finding the most appropriate and secure ways to preserve, digitize and represent culture and traditions. Keywords: Information Technology, Social Networks, Cultural Heritage, Intangible Cultural Heritage, Video and Audio Archiving and Presentation, Folk Festivals
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