Some aspects of business development of tourist enterprises of Ukraine

Abstract

The purpose of the article is to study the theoretical and practical foundations of entrepreneurial activity of tourism enterprises, taking into account industry specifics, to study the problems that impede its development in tourism. This ar- ticle discusses essence and specific forming of entrepreneurship оn the tourismmarket. The subjects of entrepreneurship in tourism are characterized and their structure is assessed. The factors which discourage for entrepreneurial development of tourist enterprises is investigated. A complex of measures to intensify the en- trepreneurial activity of tourist enterprises has been developed, which will sig- nificantly increase their socioeconomic impact on the country’s economy. The re- search methodology consists in the use of analytical, logical, systematic methods, as well as a system-activity approach. The scientific novelty of the results obtained is a comprehensive study of this problem and finding new methods of enhancing the entrepreneurial activity of domestic tourism enterprises. Conclusions. The negative dynamics in the performance of tourism enterprises in recent years was the result of the effects of the crisis, the pulling of Ukraine into a military conflict and the insufficient development of tourism infrastructure. To overcome the negative tendencies of entrepreneurial activity in tourism, it is important to im- prove the tourism potential, strengthen the marketing component in the tourismeconomy, develop tourism infrastructure and work to improve the quality of ser- vices provided by business entities in tourism. The degree to which tourism enter-prises achieve their business goals and high financial results depends on the abil- ity to introduce modern entrepreneurialtechnologies.