Abstract
Many reported approaches to productivity measurement fail to meet a large corporation's need for measures which are applicable, precise and capable of guiding important efforts. Gold's approach is the first that we have found which satisfies these criteria. This paper helps to show the practical usefulness of his approach by presenting the results and insights derived from applying it to two separate operating units within The Standard Oil Company of Ohio (Sohio). In addition, the importance of astute management of capacity in Retail Sales is highlighted in the paper and workable procedures suggested for the attainment of this goal.
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